Target Group
Undergraduate students
Initiative Theme
Marketing
Outreach
Initiative institution
De Montfort University
Application type
Race Equality Charter
Publication date
An international experience programme called #DMUglobal was set up with the aim to enrich studies, broaden cultural horizons and develop key skills valued by employers. However, there was previously a disparity between the proportions of white and BAME students participating in the programme. Following the revision of marketing materials and the opportunities offered, as well as using BAME participants to promote these opportunities, the proportion of BAME participants grew by nine percentage points.