Target Group
Undergraduate students
Initiative Theme
Outreach
Student recruitment
Initiative institution
Kings College
Application type
Race Equality Charter
Publication date
The Student Recruitment and Marketing team attempted to improve the diversity of their student cohort through outreach with local schools and colleges. This was supported by Student Ambassadors who contributed to visits, open days and outreach initiatives. By taking steps to encourage applications from under-represented backgrounds to the Ambassador scheme, diversity has increased and the scheme has received positive feedback.