This case study describes and evaluates a curriculum intervention – the development of a new module ‘Media 2.0’ in the context of the broader debates in what Lister and Dovey call ‘a very uneven field’ (Networks 07). To avoid reproducing the debate throughout the Media degree as peripheral the subject team designed a new module to ensure a foundational context for students in which to reflect on their ‘prosumer’ activity as well as what happens to ‘the media’ as a result.
This article describes the rationale and the outcomes in the context of the ‘ecological’ debate as presented at the ADM‐HEA / University of the West of England (UWE) conference on New Media in December 2008 and invites readers to share their own interventions in comparison to this example.
