Fast and broad: First-year multiple-choice assessment

This case study examines an initiative to assess the learning outcomes of the Understanding Markets module of first-year undergraduate students studying BA and HND Business Studies and BA Marketing within the UWIC Cardiff School of Management. A secondary aim was to provide instantaneous feedback for the students including their assessment marks and also to give them some control of achieving their learning outcomes. The method of assessment was a multiple-choice assessment comprising 25 questions based upon Blackboard the virtual learning environment used by UWIC.