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Revenue vs. customer satisfaction: engineering ethics case study project

This is an Engineering Ethics case study from the IDEA CETL. It examines a dilemma between providing the best product for a customer and maximising profit for a company. It is aimed at students who have studied some ethics before and is a good introduction to ethical issues arising in business. The teaching format is 1- 2 hours small group discussions.

revenue-vs-customer-satisfaction.pdf
01/01/2008
revenue-vs-customer-satisfaction.pdf View Document

The materials published on this page were originally created by the Higher Education Academy.