Teaching materials specifically developed that focus upon developing entrepreneurial skills for business start up.
The Supporting Entrepreneurial Skills Matrix (SESM) shows the personal capacity (knowledge skills aptitude and motivation) required to start develop and run a small business.
Within this wider framework teaching materials have been developed (the Materials for Enterprise Learning and Teaching matrix (MELT))which focus upon developing entrepreneurial skills for business start up. The MELT is shown as the shaded area of the matrix.
Taking a proven idea towards business start up requires an appreciation of the customer. This resource helps identify customer types and profile them using market segmentation techniques to determine if there are enough potential customers in the area.
