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Justin O'Brien

As a clear and willing communicator, Justin O’Brien ensures learning from him comes naturally. His practitioner informed, experiential and performative teaching style creates effective and highly memorable learning encounters. His out-of-the-box creativity seeks to inspire independent learners to push themselves far beyond the confines of the classroom curriculum.
Year
2019
Institution
Royal Holloway, University of London
Job Title
Senior Lecturer Strategy and Marketing Co-Director for Student Experience

Justin O’Brien is a Senior Lecturer in Strategy and Marketing at the School of Business and Management at Royal Holloway University of London. He is Co-Director for Student Experience and leads the pedagogic scholarship research theme ‘Management Education’, having also served as the MBA Director. Justin teaches digital marketing, services marketing and entrepreneurship and guest lectures at Stockholm, Toulouse and Kaplan Singapore business schools. He started out working in international marketing in the aviation industry before a case study on McDonald’s globalisation ushered a move into teaching. He has a very innovative, experiential and practice oriented pedagogic approach and has published more than a dozen case studies.

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