Professor James Intriligator

National Teaching Fellow 2014 A pioneer in the field of Consumer Psychology and a key member of Bangor University's world-class School of Psychology, Professor James Intriligator brings innovation to everything he does and inspires it in others. To describe his impact, students had to invent a new award for James: at the 2012 HEA/NUS student-led teaching awards, they used the 'open' category to declare him 'Equality and Liberation Champion'. In 2013, he earned another unique honour becoming the first Bangor academic to receive a personal chair based not on research but on innovation and impact in research and teaching. James seeks to inspire and support every student he encounters. He wants his students to love learning, so in every lecture takes them on an experiential adventure. He employs a variety of teaching methods: videos, advertisements, case studies, guests, games, and social media. In response to his innovative and energetic style, James gets exemplary teaching evaluations, with comments including: "Great module, brilliantly organised and very helpful advice for lots of ideas for the future. Worth the loan debt!" "Excellent module; James managed to make learning fun again!" Throughout his career, James has earned rave reviews. He won his first teaching award at age 13, when the Rotary Club recognised his work at a local secondary school. During his third year at the University of California, San Diego, he was recruited to serve as a teaching assistant on several doctoral-level philosophy classes. Later, as a graduate student in psychology at Harvard, James received the prestigious Bok Center Teaching Award. At Bangor, in addition to teaching courses and running masters programmes in Consumer Psychology and Business, James has also helped design and  run two innovative extracurricular, interdisciplinary programmes that build both students enterprise skills and local business connections: Enterprise by Design and Social Enterprise Accelerator. He also coaches teams in national business and enterprise competitions and students have earned several awards and job offers as a result. James presented some of his innovations at the International Enterprise Educators Conference last summer; he spoke about social enterprise education, masters enterprise education, experiential interdisciplinary education, and social media and gamification for enterprise education.