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Aston University: School of Engineering and Applied Sciences

Outreach publicity reviewed for bias
Target Group
Undergraduate students
Initiative Theme
Student recruitment
Initiative institution
Aston University
Application type
Athena Swan Initiative
Publication date

Publicity for outreach activities is evaluated for bias and includes the sentence 'Girls in particular are encouraged to apply'. For several STEM events, invitations were sent to girls schools before being widely distributed to help increase the number of female participants. This has resulted in promising indications from surveys, including higher levels of attendance at open days (ie actively choose the programme rather than through clearing).